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EASY TIPS TO INCREASE YOUR ONLINE SALES, IMMEDIATELY!

1) CREATE ONE E-COMMERCE GOAL

 

Choose one main goal to focus on, such as improving your conversion rate or increasing traffic.

 

2) PAY FOR THE RIGHT THINGS

 

While many resources and tools are available for free, there are definitely some things you shouldn’t skimp on. Be prepared to pay for graphic design, a project manager who knows how to drive things forward, and a website design company that understands your goal, can work within your budget, and has a proven track record of delivering on time and on budget.

 

3) FASTER IS BETTER

 

Have you tried your site from a smartphone lately? If you have time to sip your latte while waiting for it to load, it’s too slow. Have your web team look at the platform they are using and see how they can improve the speed.

 

4) OPTIMIZE LIKE CRAZY

 

Plan for mobile shoppers – your site needs to be able to re-size based on the device of the visitor. Add more visual content for people viewing on the go.  Make sure all buttons and calls to action are “tap-friendly.”

 

5) SALES FUNNEL

 

If you are selling, make sure you are taking visitors down a sales funnel. In other words, guide them to the parts of the site where they can purchase where they won’t get distracted by lots of shiny objects on the site that don’t lead to getting out their credit card.

 

6) OFFER FREE SHIPPING

 

Research shows this is the number one thing that convinces visitors to buy. Think about Amazon and Zappos. It works. Do the numbers to see how you can make it fit with your business model.

 

7) FOCUS ON SEO

 

Invest in more content and the right content. Video ranks higher than text in search engines and it has more a long-term effect on SEO.

 

 

What you can do right now:

 

  • Research the sites of competitors in your space and also companies not in your space that have successful e-commerce businesses
  • Look at your data in Google Analytics to get a sense of which parts of your current site people are visiting, how long they stay, and how many of them turn into customers (your conversion rate)
  • Talk to people in companies selling to the same demographic about what has worked, and what hasn’t on their websites

 

Don’t give your customers and visitors any excuse to click or tap away from your site…make it easy for them to buy quickly, even if it takes you five months to do so!

 

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Karim Mokhtar, Copyright © 2013 - All Rights Reserved