USA ASTRONOMERS is America's first virtual astronomical society. Today, the organization operates worldwide. My work consisted on creating, launching, and monitoring its Online marketing activities as well as creating appealing multilingual digital content and e-learning modules.
AEROS WORLDWIDE CORPORATION is an amazing airplane manufacturer based in Los Angeles, CA. Aeros hired me to develop its Online presence, provide its employees with a CMS platform and train them on how to use it, and market the companies products worldwide.
Vincent Cavanagh is an English singer and guitarist. He is the co-founder of the legendary British art rock band Anathema. In addition to being an old fan of their music, I had the opportunity to meet the band and design Vincent Cavanagh's site.
5 LEVERS OF ELEARNING
How can you continually improve the learning experiences you design? Pull these levers a bit more with every new effort...
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far...
BEST OF THE WEB AWARD
The Digital Government Achievement Awards (DGAA) recognize outstanding agency and department Web sites and projects at the application and infrastructure level...
EASY TIPS TO INCREASE YOUR ONLINE SALES, IMMEDIATELY!
1) CREATE ONE E-COMMERCE GOAL
Choose one main goal to focus on, such as improving your conversion rate or increasing traffic.
2) PAY FOR THE RIGHT THINGS
While many resources and tools are available for free, there are definitely some things you shouldn’t skimp on. Be prepared to pay for graphic design, a project manager who knows how to drive things forward, and a website design company that understands your goal, can work within your budget, and has a proven track record of delivering on time and on budget.
3) FASTER IS BETTER
Have you tried your site from a smartphone lately? If you have time to sip your latte while waiting for it to load, it’s too slow. Have your web team look at the platform they are using and see how they can improve the speed.
4) OPTIMIZE LIKE CRAZY
Plan for mobile shoppers – your site needs to be able to re-size based on the device of the visitor. Add more visual content for people viewing on the go. Make sure all buttons and calls to action are “tap-friendly.”
5) SALES FUNNEL
If you are selling, make sure you are taking visitors down a sales funnel. In other words, guide them to the parts of the site where they can purchase where they won’t get distracted by lots of shiny objects on the site that don’t lead to getting out their credit card.
6) OFFER FREE SHIPPING
Research shows this is the number one thing that convinces visitors to buy. Think about Amazon and Zappos. It works. Do the numbers to see how you can make it fit with your business model.
7) FOCUS ON SEO
Invest in more content and the right content. Video ranks higher than text in search engines and it has more a long-term effect on SEO.
What you can do right now:
Don’t give your customers and visitors any excuse to click or tap away from your site…make it easy for them to buy quickly, even if it takes you five months to do so!
Karim Mokhtar, Copyright © 2013 - All Rights Reserved