This is how it works:

Account Set-Up and Re-Launch

Ongoing Account Management, Tracking and Reporting

1. Client Interview: The first step is an interview that I conduct with each client. Understanding your business will enable me to devise a Paid Search campaign that addresses the challenges and objectives that are specific to your company.

2. Campaign Audit and Research: I'll conduct an extensive review of your existing Paid Search campaigns. I'll look closely at your account structure, keywords, ad copy, and conversion history. After our initial review, I'll conduct my own research to uncover all the keywords and keyword combination that can be used for a business that is in your industry and in your geographic areas.

3. Account Optimization Plan: I take all that I've learned from the client interview, from examining the effectiveness of your current campaign, and from conducting our own research to develop a new, comprehensive, Strategic Paid Search Marketing Plan.

4. Campaign (Re) Launch: This is the stage where I'll implement our mutually agreed upon plan. I'll launch an optimized campaign with new keywords, keyword bids, ad copy, account structure and conversion tracking.

1. Continual Development of Paid Search Ads: I never stop working on your campaign. I continually update your paid search advertisements to ensure that you see better and better results. I am determined to work with a small number of clients. This enables me stay in touch with you so that I can respond immediately to unexpected changes in your industry or your company.

2. Frequent Monitoring: To ensure that you continually see better results, I closely monitor each and every campaign. I optimize your keyword bids and ad copy performance every day. Each week I examine the effectiveness of the keywords. I'll remove the ones that are non-performing and optimize the ones that are meeting your goals.

3. Regular Reporting: Every week I provide detailed performance reports to my clients. I want you to stay informed about exactly how I am working for you. I also review the Strategic Marketing Plan every 90 days and makes any necessary adjustments. I stay on top of your campaign and stay in touch with you, so that you never again have to question whether or not your Paid Search campaign is working for your business.