USA ASTRONOMERS is America's first virtual astronomical society. Today, the organization operates worldwide. My work consisted on creating, launching, and monitoring its Online marketing activities as well as creating appealing multilingual digital content and e-learning modules.
AEROS WORLDWIDE CORPORATION is an amazing airplane manufacturer based in Los Angeles, CA. Aeros hired me to develop its Online presence, provide its employees with a CMS platform and train them on how to use it, and market the companies products worldwide.
Vincent Cavanagh is an English singer and guitarist. He is the co-founder of the legendary British art rock band Anathema. In addition to being an old fan of their music, I had the opportunity to meet the band and design Vincent Cavanagh's site.
5 LEVERS OF ELEARNING
How can you continually improve the learning experiences you design? Pull these levers a bit more with every new effort...
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far...
BEST OF THE WEB AWARD
The Digital Government Achievement Awards (DGAA) recognize outstanding agency and department Web sites and projects at the application and infrastructure level...
DELIVERING CONTENT AT THE PRECISE MOMENT THAT A BUYER NEEDS IT.
WHAT I CAN DO
As a multilingual marketer who is expert in Google AdWords, Yahoo! Bing Network, Facebook Advertising, and a number of other paid advertising platforms, I can drive more quality traffic to your site from local and international markets, maximize brand awareness and improve your ROI. I've been doing this for over 8 years now for companies ranging from mid-sized to large. I also worked with Google at the main headquarter in the Silicon Valley as an Online coordinator and a multi-cultural marketer and had the privilege to be part of the team who made AdWords international!
In a nutshell, I provide Pay Per Click Advertising (including banners and all aspects of the display ads), Conversion Tracking and Web Analytics. How does this help your business? I use Online paid advertising for business who wish to either increase their exposure, sales and profits and take their business to the next level. I provide detailed conversion tracking and web analytics to know where your leads are coming from and to reduce wasted ad spend.
Google AdWords, Bing, and other PPC platforms
Geo, device, location, and ad scheduling
Account set-up and campaign launch
Behavioral advertising via Remarketing (Retargeting)
On going Analytics and reports
Social media paid advertising and Retargeting
On going optimization
Google Tag Manager: Setup, Site Mapping and Deployment
Multilingual ad copies and keywords
Full Conversion Tracking
HOW IT WORKS
1. Client Interview: The first step is an interview that I conduct with each client. Understanding your business will enable me to devise a Paid Search campaign that addresses the challenges and objectives that are specific to your company.
2. Campaign Audit and Research: I'll conduct an extensive review of your existing Paid Search campaigns. I'll look closely at your account structure, keywords, ad copy, and conversion history. After our initial review, I'll conduct my own research to uncover all the keywords and keyword combination that can be used for a business that is in your industry and in your geographic areas.
3. Account Optimization Plan: I take all that I've learned from the client interview, from examining the effectiveness of your current campaign, and from conducting our own research to develop a new, comprehensive, Strategic Paid Search Marketing Plan.
4. Campaign (Re) Launch: This is the stage where I'll implement our mutually agreed upon plan. I'll launch an optimized campaign with new keywords, keyword bids, ad copy, account structure and conversion tracking.
Karim Mokhtar, Copyright © 2013 - All Rights Reserved